Hirose will connect wisdom by thinking small, create new value, and contribute to the development of a global society.

"The principle of ‘being small’" represents our aspiration that we should always consider ourselves small and remain a company with great potential. On the other hand, "connecting wisdom" represents our desire to absorb external knowledge and wisdom with honesty and humility, translate them into excellent original products by connecting them with our own internal knowledge and wisdom, and then provide such products to the world. In this way, we intend to produce even greater results as a means of realizing the aspiration described above.

With these basic principles, we aim to develop, manufacture, and distribute excellent connectors that can, with their "connecting" function, bring different parts and products --- which are themselves crystallizations of people’s wisdom --- together, produce various new products, and contribute to the development of a global society.